A little surprise. A little heads-up.

For the dates. And the ordinary days.

Birthdays and anniversaries planned a year ahead, with room for a little just because.

A year ahead, in all three plans.

At launch, we plan to map birthdays and anniversaries a year ahead. Every plan includes occasion reminders; the gift depends on your tier. Date avoidance and delivery preferences will help make the plan practical. Exact delivery windows and coverage will be confirmed before subscriptions open.

Birthdays: their kind of day.

Anniversaries: your kind of moment.

These occasion deliveries are additional to the random surprises included in each plan. A day-before text is planned before every delivery.

A reminder, with words to get you started.

Message ideas should sound like you, not a greeting-card committee. Here are a few examples to make your own:

“Happy birthday to my favourite person to share the last chip with. Usually.”
“Another year of the everyday with you. That’s the bit I love most.”
“I still think about that afternoon by the water. More of those, please.”

Add a real memory or one specific thing you appreciate. A short, honest note is plenty. No grand speech required.

Just because needs no calendar invitation.

Little nudge includes two small random gifts a year; Lovely habit includes four. Grand gestures includes six random surprises: three bouquets and three small gifts. We plan to space these around occasions and blocked dates, without a fixed weekday.

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