A little surprise. A little heads-up.
Good intentions deserve a little help.
Why Thought of You exists: thoughtful gestures, less calendar admin and the recipient’s comfort first.
People mean well. People also forget.
A lovely idea arrives on the train. Then a meeting starts, dinner needs sorting, and the idea quietly slips away. It does not mean the feeling disappeared. Sometimes the small practical step is the bit that needs help.
Thought of You is being built around that gap: planned surprises for your favourite person, with a heads-up to you before every delivery. Less remembering all the logistics. More room to make it personal.
Thoughtful does not mean expensive.
A note that remembers an ordinary moment can mean a lot. We believe attention matters more than a price tag. Our proposed plans offer different amounts of help; none is a measure of how much you care.
The recipient’s comfort comes first.
A surprise is only lovely if it is welcome. At launch, the recipient will be able to stop deliveries in one tap. Preferences, exclusions, privacy and protection against unwanted contact are part of the work before we open.
No guilt. No scorekeeping.
We will not tell you a gift fixes a relationship or that spending more makes you a better partner. This is a practical service for people who would like a little help following through. That is enough.
What’s next?
Launch. First, we are working through fulfilment, service areas, recipient controls and final terms. There is no date to promise yet. Today you can join the Australian waitlist, without payment or commitment.